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Intent-based marketing account list: five accounts that all fit the ICP, sorted by buyer intent data, with vendor comparison and pricing page signals marked engage now, a third-party topic surge marked warm up and two accounts with no signal marked nurture

Intent-Based Marketing: Using Buyer Intent Data for B2B Lead Generation

  • Akshay Purohit
  • September 28, 2026
  • 12:50 pm

B2B lead nurturing workflow replacing a time-based sequence: a stalled account returns to the pricing page, the reason it stalled is diagnosed, matching content is sent for budget, executive approval, vendor comparison or implementation concerns, and sales receives context instead of a lead score

Fixing the Middle of the Funnel: A Practical Guide to B2B Lead Nurturing

  • Akshay Purohit
  • September 28, 2026
  • 12:44 pm

B2B programmatic advertising chart: higher-performing advertisers turn 54% of spend into qualified impressions versus 32.1% for lower performers, with four steps to close the gap: lock the ICP, clean account data, use IP signals carefully and control the supply

Stop Wasting Ad Spend: A Practical Guide to B2B Programmatic Advertising

  • Akshay Purohit
  • September 28, 2026
  • 12:33 pm