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Lead Generation

Sales Qualified Leads (SQL) Service

Give your sales team B2B leads that meet the qualification criteria that matter to your business.

ColedaB2B helps businesses identify, engage, and qualify prospects based on agreed sales requirements. We look beyond basic contact information to evaluate account fit, buyer role, engagement, business need, and other criteria before qualified leads are delivered to your sales team.

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Criteria-matched leads
Verified contact & account data
Sales-ready delivery
How it works
How Sales Qualified Lead Generation Works

ICP definition through to SQL delivery — seven stages, run in sequence for every campaign.

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ICP Definition
Prospect Identification
Contact Verification
Prospect Engagement
Qualification
Lead Validation
SQL Delivery
How it works
How Account-Based Experience Works
Target account selection through to engagement review — six stages, run in sequence for every account program.

01

ICP Definition

02

Prospect Identification

03

Contact Verification

04

Prospect Engagement

05

Qualification

06

Lead Validation

07

SQL Delivery
Definition
What is a Sales Qualified Lead?
A Sales Qualified Lead (SQL) is a prospect that meets the agreed criteria for sales follow-up.

There is no single SQL definition that works for every business. A suitable SQL may need to match your target company profile, hold the right role, have a relevant business need, show meaningful interest, or meet specific qualification requirements defined by your sales team.

That is why our SQL programs start with your criteria rather than using a standard definition for every campaign.

The objective is to help sales teams spend more time reviewing relevant prospects and less time sorting through contacts that do not match their requirements.

Our approach

Our Sales Qualified Lead Process

Seven steps we follow on every campaign. Select a step to read the detail.

1

Define the Qualification Criteria

We establish your ICP, target market, buyer roles, geography, product or service requirements, and the specific criteria a lead must meet to be considered qualified.

2

Identify Relevant Prospects

Prospects are identified based on the agreed account and contact profile, including industry, company size, job function, seniority, geography, and other requirements.

3

Verify Contact and Account Information

Available company and contact information is reviewed to ensure the prospect matches the campaign requirements before moving into qualification.

4

Engage the Prospect

Prospects are engaged through the agreed campaign activities. Depending on the program, this may include Multi-Touch Campaigns, content, webinars, targeted outreach, or other B2B marketing activities.

5

Qualify Against Sales Criteria

Engaged prospects are evaluated against the agreed qualification requirements. This may include business need, role, company fit, interest, project requirements, timing, or responses to qualifying questions.

6

Validate the Lead

Qualified leads are reviewed for the required contact, company, and qualification information before delivery.

7

Deliver to Sales

Leads that meet the agreed SQL criteria are delivered to your sales team with the relevant information available for follow-up.

Programs
Sales Qualified Lead Programs We Support
We support Sales Qualified Leads (SQL) programs based on account priorities, buyer requirements, and business objectives.
Program 01
B2B Sales Qualified Leads
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Program 02
Account-Based SQL Campaigns
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Program 03
Decision-Maker Lead Generation
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Program 04
MQL to SQL Qualification
04
Program 05
Inbound Lead Qualification
05
Program 06
Outbound Lead Qualification
06
Program 07
B2B Lead Validation
07
Program 08
Target Account SQL Campaigns
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Program 9
Sales Lead Generation
09
Program 10
Multi-Touch Lead Qualification
10
Qualification criteria are defined around your sales process and campaign requirements.
  • FAQ
Frequently Asked Questions

A Sales Qualified Lead is a prospect that has met the agreed criteria for sales follow-up. The criteria vary by business and may include company fit, job role, business need, interest, timing, and other requirements.

A regular lead may only indicate that someone has shown interest or provided contact information. An SQL has gone through an additional qualification process based on defined sales criteria.

Yes. We recommend defining SQL criteria around your actual sales process, target customers, products or services, and the information your sales team needs before accepting a lead.

Depending on the campaign, this may include contact details, company information, job title, qualification responses, engagement information, and other agreed lead data.

Lead and contact information is reviewed according to the validation requirements agreed for the campaign.

Yes. SQL programs can be built around named accounts, industries, company sizes, geographies, job functions, or other target account criteria.

No. Engagement alone does not make a prospect sales qualified. The prospect must meet the agreed qualification requirements.

Yes. SQL programs can be planned for specific countries, regions, or global markets based on your sales requirements.

Need Leads That Match Your Sales Criteria?

Talk to our team about your ICP, target buyers, and SQL requirements to build a lead qualification program aligned with your sales process.

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